I spent yesterday afternoon speaking at and attending the The Software & Information Industry Association’s (SIIA) ROI of Organic Search event in New York. It was a great few hours—not only was the crowd interested and involved in the content, but the other presenters were fantastic. Byron White, Chief Idea Officer for ideaLaunch; Alex Bennert, chief search strategist for The Wall Street Journal; and Michael Dub, partner at Raspberry Red Marketing—great jobs all around.
Alex, in particular, did a phenomenal job of demystifying SEO and offering practical tips that people can get started with immediately. If you have a chance to hear her speak—do. She was telling us how even her 11-year-old son is getting a handle on SEO—if he can do it, no doubt we all can. Keep an eye on Subscription Site Insider in August for loads of practical information on how to implement a successful SEO strategy.
You can also take a look at the presentation I gave on the “Marketing Tactics” page at www.subscriptionsiteinsider.com.
It’s that time of year again–internship time. And we are looking for one great intern! Subscription Site Insider is looking for a detail-oriented self-starter to work in our Newport, RI, office this summer and help with one large directory project, as well as smaller projects that crop up along the way. It’s a great opportunity to really see how a small media company operates. A monthly stipend is available and you’ll be working in a great location in downtown Newport.
The right candidate has some past office experience, is ready to jump in and “own” a project, and is mature, responsible, and dogged.
If you’re interested, or know a college student who might be, please send a resume and quick cover note to Kinley Levack, editor of Subscription Site Insider, at kinleyl@annehollandventures.com.
Yesterday I spoke during a morning panel at the 80th Annual International Newsmedia Marketing Association (INMA) World Congress in New York. We discussed “Content and the Value of Paid vs. Free” and I spoke alongside Kurt Lozier, senior vice president/digital media and product management for the Dow Jones Local Media Group; Greg Harmon, managing director of Belden Interactive; and Conan Gallaty, online director, Arkansas Democrat-Gazette.
The attendance was great and it was interesting to hear what sorts of experiences other people are having charging for content. On the newspaper front, Gallaty seems to be having success, even following a fairly substantial rate hike—showing that often we estimate incorrectly what our content is worth to people.
My presentation focused on research data we have collected, as well as details on what types of local content people currently pay (a lot) for and how newspapers might explore those topics. You can check out the presentation on the Sub Site Niches page at www.subscriptionsiteinsider.com.
Recent Comments