When American Express’s merchant account client service rep called to “welcome” us yesterday, he asked, “Do you go to your clients’ offices or do they come to you?”
I was stumped. In all my years in the publishing industry, I don’t think I’ve ever done either. “I’m in publishing; we publish reports and then people buy them and read them. Why would they come to my office?” I asked. “Oh, the rep answered, “It says here you’re in Advertising Services.” I am dumbfounded, “Well, change it please!” Turns out he can’t. In his database Publishing is the same thing as Advertising Services.
Because I guess there’s just that one business model, right? Yeah, that’s gotta be it.
 |
|
