It’s that time of year again–internship time. And we are looking for one great intern! Subscription Site Insider is looking for a detail-oriented self-starter to work in our Newport, RI, office this summer and help with one large directory project, as well as smaller projects that crop up along the way. It’s a great opportunity to really see how a small media company operates. A monthly stipend is available and you’ll be working in a great location in downtown Newport.
The right candidate has some past office experience, is ready to jump in and “own” a project, and is mature, responsible, and dogged.
If you’re interested, or know a college student who might be, please send a resume and quick cover note to Kinley Levack, editor of Subscription Site Insider, at kinleyl@annehollandventures.com.
Yesterday I spoke during a morning panel at the 80th Annual International Newsmedia Marketing Association (INMA) World Congress in New York. We discussed “Content and the Value of Paid vs. Free” and I spoke alongside Kurt Lozier, senior vice president/digital media and product management for the Dow Jones Local Media Group; Greg Harmon, managing director of Belden Interactive; and Conan Gallaty, online director, Arkansas Democrat-Gazette.
The attendance was great and it was interesting to hear what sorts of experiences other people are having charging for content. On the newspaper front, Gallaty seems to be having success, even following a fairly substantial rate hike—showing that often we estimate incorrectly what our content is worth to people.
My presentation focused on research data we have collected, as well as details on what types of local content people currently pay (a lot) for and how newspapers might explore those topics. You can check out the presentation on the Sub Site Niches page at www.subscriptionsiteinsider.com.
Estimates are Subscription Site Insider’s own based on weeks of research. We are *conservative* in our numbers, so it’s fairly safe to say this is the low end of the possible scale. This does not include:
- single-item content sales (such as an iTunes purchase.)
- additional revenue streams subscription sites also make money from (such as ads sold or branded event tickets.)
- non-content subscription purchases (such as SaaS, apps, or Internet access.)
When we say “content”, we include text, video, audio, games, images… anything you might consider media and/or entertainment. Yes, user-generated content is included, if people buy subscriptions to it (consider most dating sites!) When we say “subscription” we mean an account that’s sold on a renewable or recurring (automated) billing basis. It might be a membership site with content or a subscription service to access content. (These are basically the same thing anyway.)
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