Yesterday I spoke during a morning panel at the 80th Annual International Newsmedia Marketing Association (INMA) World Congress in New York. We discussed “Content and the Value of Paid vs. Free” and I spoke alongside Kurt Lozier, senior vice president/digital media and product management for the Dow Jones Local Media Group; Greg Harmon, managing director of Belden Interactive; and Conan Gallaty, online director, Arkansas Democrat-Gazette.
The attendance was great and it was interesting to hear what sorts of experiences other people are having charging for content. On the newspaper front, Gallaty seems to be having success, even following a fairly substantial rate hike—showing that often we estimate incorrectly what our content is worth to people.
My presentation focused on research data we have collected, as well as details on what types of local content people currently pay (a lot) for and how newspapers might explore those topics. You can check out the presentation on the Sub Site Niches page at www.subscriptionsiteinsider.com.
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