Run the numbers before you launch, set marketing plans, pick pricing or buy a site!
- 8-page Office 2007 spreadsheet
- Plus, a 38-page Workbook PDF
- Budgets up to 24 months
- Accrual & cash basis both included
- Developed with help from a private equity analyst
- Moderately easy-to-use (even for newbies)
Don't make any big investment, pricing, or marketing decisions before running the numbers with this pre-formatted Excel spreadsheet. Developed with help from a private equity analyst who specializes in recurring-income sites, this financial model is infinitely more sophisticated than any other calculator available for membership or subscription sites.
Luckily, it's also fairly easy to use -- even if you are not very experienced in Excel! Just type your answers into the clearly-labeled question boxes. Also includes a companion step-by-step workbook you can print out to use as a handy, answer planning tool.
Yes, this financial model works equally well for B2B or mass consumer products. We included specific questions for each.
Find Out How Quickly Your Site Could Be Profitable:
Some membership sites are profitable in under three months, others never quite reach profitability. Use this financial model to get an idea if you're heading toward profitability. Plus learn which seemingly small, factors may make a huge difference to your bottom line, such as:
-> Credit card decline rates
-> Pricing changes
-> Trial offer tweaks (free vs paid, length, opt-in offers)
-> # of pre-existing buyers or email names you launch with
-> What % of your sales are month-to-month vs annual or quarterly
Plus, we included costs that other financial models forget take into account, such as merchant account processing fees, content creation, freelance programmers, and software programs and SaaSs you use for daily operations.
Before You Finalize Marketing Plans... Run This Model!
The majority of subscription and membership sites don't invest properly in the marketing that could make the difference between growing or stagnating. Whether you're considering investing in more marketing for your own site, or you're considering buying a site that's currently under-marketed, run the numbers first with Insider's Financial Model to estimate:
- Cost of new subscriber acquisition -- and how it could vary (enormously) depending on the type of tactic and offer you're using.
- Which months are best to invest in heavy marketing ... and which could be worst from an accrual business model standpoint.
- How hard-to-track branding campaigns could impact actual sales
- What your overall site traffic may look like each month
You can budget dozens of campaigns separately, including SEO, PPC, affiliates, email ads and co-registration, postal mail, TV/Radio, gift-giving campaigns, and your site's own email newsletters.
Includes Multiple Revenue Streams - Such as Advertising & Webinars:
More than 50% of membership and subscription sites have multiple revenue streams -- so they don't rely on subscriptions alone to make a profit. So, we included areas to help you calculate these critical sales, such as:
- Ad sales: CPM ads and banners, Google AdWords income, commissions from promotions you run for a third party, list rentals, classifieds, lead generation, and even webinar sponsorships.
- Other Products: ebooks, consulting/coaching income, ticketed virtual events, and other ecommerce offerings.
- Subscription upsales: useful if you have additional levels or tiers of membership, or if you convert some individuals to group subscriptions.
Get the $495.00 Financial Model + Workbook FREE When You Join Subscription Site Insider Today
Get instant access to this $495 Model + Workbook -- free -- when you join Insider as a Member today for just $57 or less per month.
Subscription Site Insider is a continuous service, including instant access to $1,450 of research plus $347.00 worth of new Case Studies & webinars each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.
In total, you'll get instant access to $1,797.00 (and growing!) worth of practical Members-Only research to grow your business. Insider Membership helps you:
#1. Sell more online subscriptions
Drive more traffic to your site, then raise conversions so 20-40% more visitors become paying members. Insider brings you 'what works' training and research on all types of promos from affiliate marketing to SEO.
Members can instantly access how-to reports, checklists, Case Studies, and a marketing samples library -- tools which can be put to work on your site right away.
#2. Raise renewals & reduce churn
Most of your site's profits come from renewals and automated payments -- but payment rates are slipping badly due to credit card problems and consumer uncertainty. Insider's Research Center helps you attack the problem, guiding you through technical advice and showing you best practices.
Members immediately get their hands on how-to video tutorials, legal briefings regarding recurring billing, and real-life samples of successful renewal letters.
#3. Launch new services & sites
What's the best price for your offering? Insider's Members-Only Pricing Report can help you figure out the difference between leaving money on the table and scaring away potential customers. Plus, Members can instantly access:
- R&D tutorials
- A competitor directory listing 600+ membership sites
- A spreadsheet to help you budget your first 24 months
- 'Site Design Rules' to hand to your developer
- A buyer's guide to tech vendors.
#4. Insider networking plus exclusive Q&A Webinars & Workshops
Members get instant access to a private online community of peers, owners and managers of subscription and membership sites, who are eager to connect and discuss what's worked and what hasn't for them.
Plus, your Membership includes a complimentary pass to Insider's monthly Webinar or virtual workshop focused on a hot subscription business topic -- ranging from marketing to M&As -- with plenty of time for extended Q&As with the expert speaker. The webinar alone is a value of $247.00 per month.
As a member you'll get immediate access to all the materials on the site plus that month's Q&A Webinar. After that, you'll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It's risk-free and guaranteed, you can easily cancel at any time.
So why not join today and see how Subscription Site Insider can help your business grow!
Financial Model Spreadsheet + Workbook for Subscription & Membership Sites
Non-member price: $495
Member price: $0 (see below)
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About Subscription Site Insider
Founded in 2009, we provide case studies, how-to instructions, and private networking for executives in the online subscription, membership, and paywall industries.
Our members include mid- to large-sized online publishers, B2B publishers, niche membership sites, financial publishers, SaaS executives, and traditional media offering subscriptions online.
Not a member? Click here to start your ten-day trial now. Get instant access to a large and constantly growing library of practical advice and counsel to guide your business profitably.
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