PDF Only
- 187 dating site execs & affiliates reveal their stats
- 101 Dating, matchmaking & hook-up sites studied
- Conversion rates & avg account lifetimes
- Exclusive, new 2011 numbers
Compare your dating, matchmaking or hook-up sites to your peers' and find new ways to beat the competition. Produced in partnership with Courtland Brooks, and featuring exclusive real-life stats from 187 industry execs, this landmark study includes:
- Conversion and average account lifetime stats and trends
- Pricing and price testing info, plus find out how many sites plan to raise (or lower) prices soon
- Marketing data including info on SEO, PPC, affiliate marketing, Facebook, email, and offline marketing trends specifically for dating, matchmaking and hook-up sites
- Free vs. paid: the surprising business reality behind the debate
- Payment processing stats for US sites - including problems that directly impact your bottom line
- Data on apps, virtual goods and mobile
- What the biggest challenges are today and where new opportunities lie.
This all-new Benchmark Report is packed with mid-2011 data. It weighs in at 97 full-sized pages, with 115 charts, tables and illustrations. Get your PDF *instantly*.
This new Benchmark Report is 100% money-back guaranteed - order your copy now!
Table of Contents: Charts, Tables & Illustrations
Market Overview: Global Online Dating Industry Chart: Typical Demographics Dating Sites Serve
Chart: Main Types of Dating Sites: Dating vs Matchmaking vs Hook-Ups
Chart: Personal Profiling Sites vs Non: Three-Year Market Share Growth Trend
Chart: Niche Dating vs General: Three Year Trend
Chart: Percent of US Consumers Who Buy Online Content & What They Buy
Chart: Typical Ages of Dating Site Users
Table: Personals Sites: Reach, Avg & Avg Minutes per Visit '09 - 11
Table: Top 10 US Online Dating Sites Traffic April 2011
Table: US Dating Site Traffic Rankings Feb - May 2011
Chart: Unique Visitors vs Total Visitors by Type of Dating Site
Chart: Newsworthy US vs Int'l Dating Site Launches 2010 - 11
Table: Global Interest in Dating Sites
Chart: Transaction Growth Over Six Months, Dating Sites
Chart: Has Your Site Become More or Less Profitable in 2011 So Far?
Chart: Is the Market Saturated?
Chart: Is the Industry "Fairly Steady" Without Decreased or Increased Sales
Chart: How Badly is the Economy Affecting Dating Site Sales?
Marketing Tactics Used by Dating Sites: What Works & What Needs Work TACTICAL OVERVIEW CHARTS
Table: Traffic & Grow Data from Newsworthy Sites: 2010 - 11
Chart: Are You Highly Concerned About 'Churn & Burn'?
Chart: Which Marketing Tactics do You Use? Overview
Chart: Which Marketing Tactics do You Use? Yes vs Maybe Soon vs Not This Year
Chart: Which Marketing Tactics Bring Highest Gross Numbers of New User Accounts
Chart: Which Marketing Tactics Bring the Most Profitable User Accounts
Chart: Has Your Site Done Any On-Site A/B or Multivariate Tests in the Last 12 Months?
Chart: Are There Third Party Ads on Homepage? Free vs Paid Membership Sites
Chart: Number of People's Pictures on Homepage
Illustration: Match.com vs Single Image on Homepage
Chart: Models vs "Real Humans"
Chart: Use of Overlays to Increase Public Traffic Conversion Rates
Chart: How do Dating Sites Continue Engagement on Opt-In 'Thank-You' Pages?
Table: Dating Site Email, Phone, Mail & Text List Rental Cost, June 2011
Illustration: Sample List Rental Data Card
SEARCH MARKETING CHARTS
Chart: SEO: Do Sites Appear on Google Page One Organic Results for Their Keywords?
Chart: Number of Unique Visitors per Inbound Link
Chart: Visible Google PPC Ads vs Unique Monthly Visitors
Chart: Have You A/B Tested PPC Ad Copy in the Last 12 Months?
Illustration: Google Search Results
EMAIL MARKETING
Chart: Percent of Sites Offering Free Email Opt-in
Chart: Percent of Sites Requiring Confirmed Opt-In
Chart: Percent of Sites Requiring Opt-In by Demographic Served
Chart: "Welcome" or "Orientation" Emails Sent by Sites (Excluding Opt-in Confirmation)
Illustration: Sample Email Welcome Message from a Dating Site
Chart: Percent of Sites Sending Offers to Opt-Ins During First Week
Illustration: Sample Conversion Offer Emailed to New Free Opt-in
Chart: Percent of Sites Emailing Personal Profile Activity Notes in First Week
Illustration: Sample Account Activity Email From a Matchmaking Site
Chart: How Many Dating Sites Send Tell-a-Friend Referral Emails to New Opt-Ins
Chart: Have You Run Any Email Marketing A/B Tests iin the Last 12 Months?
AFFILIATE MARKETING CHARTS
Chart: Is it Harder to Market Dating Sites Due to too Much Competition Between Affiliates?
Chart: Affiliates - What Could Dating Sites Do to Increase Your Success?
Chart: Affiliates - What's the #1 Incentive That You Would Promote a Dating Site Heavily For?
Chart: Affiliates - Which Commission Structure Do You Strongly Prefer?
Chart: Affiliates - How Long Do You Strongly Prefer Cookies Stay Live For?
Table: Affiliate Network Payouts
Table: Top 60 Dating Site Affiliate Payouts Compared
SOCIAL MEDIA & MARKETING CHARTS
Chart: What Percent of Sites Have a Facebook Presence?
Chart: Is There a Facebook Button on Site Homepage?
Chart: Is There a Facebook Button on Another Public Page?
Chart: Facebook Presence by Type of Site: Dating, Hook-ups, Matchmaking
Chart: Of Dating Sites on Facebook, What Offers Do They Make?
Chart: How Many Dating Sites Send Facebook Email to New Fans/Likes?
Illustration: Sample Dating Site Facebook Fan Page
Chart: Number of Facebook Ads Targeting a Heavy Dating Site Fan
Illustration: Profile Page of a Heavy Dating Site Fan
Part III: Revenues of Dating, Matchmaking & Hook-up Sites Table: Reported Revenues of Selected Dating Sites
MEMBERSHIP & PAID CONTENT REVENUES
Chart: How Are Site Membership Sales Going?
Chart: Paid Sites: What Percent of Your Total Site Traffic Do You Expect to Sell a Membership To?
Chart: How Many Months Do Members Continue to Pay for?
Chart: How Have Average Paid Member's Account Lifetimes Shifted Over the Last 24 Months?
Chart: Typical Payment Processing Results Data for US Dating Site Memberships
Chart: Number of Recovered Subscribers, Vindicia Nov 2010 - April 2011
Chart: How Do You Keep Payment Processing Running Smoothly?
Chart: Are You Considering Raising or Lowering Prices This Year?
Chart: Average Pricepoint of Dating Site Membership by Site Type & Focus
Chart: Pricepoint vs Site Type & Traffic Volume
Chart: Have You Done Any Price Tests in the Last 12 Months & Did It Move the Needle?
Chart: Initial Pricepoint vs Duration of Renewal
Chart: Are Free Trials Offered?
Chart: Types of Free Trials Offered
FREE SITES & ALTERNATE REVENUE STREAMS
Chart: Paid vs Free Business Models: Three-Year Trends
Are You Considering Moving From Free to Paid or Vice Versa?
Chart: Free Sites: How Many Months Do Registered Users Continue to Actively Use Free Sites?
Chart: How Have Average Free Site Users' Activity Lifetimes Shifted Over the Last 24 Months?
Chart: Paid vs Free /site Average User Account Lifetimes Compared
Chart: How Are Google AdSense Revenues Going: Free vs Paid Sites
Chart: How Are (Non-Google) Ad Sales Going?
Chart: Do You Sell Subscription Apps?
Chart: How Are Subscription App Sales Going?
Chart: Do You Sell Virtual Goods?
Chart: How Are Virtual Goods Sales Going?
Part IV: Mobile & Apps Chart: What Percent of Your Users Primarily Use Mobile?
Chart: What Do Mobile Phone Users Do Online From Their Phones?
Table: Personals Sites - Mobile Web - All Mobile Subscribers
Table: Personals Sites - Mobile Web - All Smartphone Subscribers
Chart: Mobile Services as a Percent of the Total Dating Industry
Chart: Do Sites Promote Mobile Options on Public Visitor Pages?
Table: Notable Dating App Launches in Last 12 Months
Table: Notable Dating App Stats from Last 12 Months
Illustration: Most Popular Dating iTunes Apps
Chart: Estimated Overall US App Revenues: 2008 - 14
Chart: Current US App Sales by Platform
Part V: Outlook - Launches, M&As, Current Challenges & Growth Opportunities Table: Significant Dating Site M&As, Last 12 Months
Chart: Affiliates - What Would Make You Consider Working With a New Dating Site?
Chart: What are the Easiest Types of Sites for Affiliates to Get Great Marketing Results For?
Table: Significant Dating Site M&As, Last 12 Months
Table: Dating Domains for Sale Recently: A Sampling
CURRENT ONLINE DATING INDUSTRY CHALLENGES
Chart: BBB Complaints Received About Dating Sites
Chart: Are Dating Sites Seeking Legal Advice Regarding New US Laws Affecting Their Business?
Chart: Are You Highly Concerned About Unethical Sites Poisoning the Well?
GROWTH OPPORTUNITIES FOR THE INDUSTRY
Chart: Site Execs Reveal the Safest Tactic to Spend a 25% Marketing Budget Increase On
Chart: Site Execs Reveal the #1 Marketing Tactic They'd Like to Take a Flyer On (If Risk Wasn't an Issue)
Chart: Max. Number of Supported International Currencies, Vindicia Clients Nov 2010 - April 2011
Chart: Are Paid Sites Considering Moving to a Free Business Model?
Table: Industry Suppliers & Vendors Reveal #1 Way to Improve Dating Sites Businesses
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